SCA Personal Care North America, which markets bladder control products and services under the globally-leading Tena brand, is launching its first gender-specific protective underwear line this month in the U.S. Tena Men and Tena Women will feature the most advanced design enhancements on the market to meet the specific anatomical needs of men and women for superior protection, fit and discretion.

The education campaign kicks off this month with an alliance with two leading men’s health organizations—Men’s Health Network and Us TOO International —to bring bladder control information, advice and solutions to men coping with this condition.

“More than 25 million men and women in the U.S. currently suffer from bladder control issues,” said Bruno Zepeda, president of SCA Personal Care in North America. “With more than 54 years of experience in this category, SCA recognizes and appreciates the complex emotions surrounding this condition. We are committed to improving quality of everyday life for men and women living with bladder conditions by being a primary resource for products, solutions and educational information, which can make a real difference in their lives.”

The underwear features a highly absorbent target zone and is designed with a close-fitting, classic brief style cut with a pinstripe pattern.